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The Battle of Meerkat and Periscope ‘Live Stream Apps” Continues!

Posted by: on May 6, 2015 | No Comments

Have you ever heard of Meerkat or Periscope? No. First, let me explain what each app does feature wise. Both are new live video streaming platforms for the mobile device. The really only big difference is that Periscope is owned by Twitter. Both apps nearly do the exact same features and both released around the same time, with Meerkat launching first.  Let’s start with Meerkat which was launched in 2015 at the South by Southwest Interactive Festival. The app is available on Android and iOS. The company raised $12M in Venture Capital funding from Greylock Partners in March of 2015. The company gets its company logo from the Meerkat. The meerkat or suricate is a small carnivoran belonging to the mongoose family. I like the simple approach the company did with the logo. Go look up a meerkat to see the resemblance. With the recent integration of Facebook this weekend, Meerkat users can now push their live streams to friends on the popular social network. The Meerkat app really didn’t have a choice with Twitter’s purchase of Periscope and making it difficult for Meerkat to access the same API tools such as Periscope. Meerkat co-founder and CEO Ben Rubin focus is to work around the Twitter issues with the mindset to continue the app growth with new features like “mobbing”. Mobbing is a stream that if it hits a certain level of viewership; Meerkat will syndicate it to its official feed. The Meerkat app just recently added Emoji support. The Meerkat app is working to distance itself from Twitter and could be in the acquisition eyesight of the largest social network in the world Facebook.

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Meerkat app logo 2015

The Periscope app on the other hand is a Twitter product which has access to vital Twitter feeds and critical API data. The app does live streaming similar to Meerkat. The app was developed by Kayvon Beykpour and Joe Bernstein. It was purchased by Twitter for a reported $100 million in early 2015. The app is only available on iOS and Twitter. With Periscope users can decide on making their videos public or only viewable to certain users such as friends or family. Periscope has an option to save a stream to your phone or allow viewers to send “hearts” to the broadcast by tapping on the mobile screen as form of appreciation. I like the “heart” feature because it’s real-time user engagement for Periscope broadcasters. The key feature that both apps share is the ability to tweet a link to a live-streaming video straight from the mobile user iPhone. The Periscope app is slowly pulling ahead of Meerkat just for the simple fact that it’s backed by the social micro-blogging giant Twitter. This advantage really position Meerkat in an uphill battle in the near future. With the Meerkat Facebook integration the app isn’t just going to go quietly into the night nor will Periscope back down from claiming the live stream app space. The battle of Meerkat and Periscope continues.

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Periscope app logo 2015

It’s really hard to say which live stream app is better but I can say the insight and creation from entrepreneurs are really opening up some amazing possibilities with both platforms. The only drawback are the issues with live stream such as live stream app users capturing live events such as the issues this weekend with the Manny Pacquiao vs. Floyd Mayweather fight. Cable operators will not like their Pay-Per-View streams on a live app for free. This will definitely be a challenge for the creators of these new apps to get ahead of the issues and figure out a solution that will make cable operators and big event operators. Until that happens, stream away!

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